Skincare is no longer just a women’s domain. Across the UK, an increasing number of men are recognising the value of a thoughtful, well-maintained skincare routine—driven by changing cultural norms, rising awareness, and a growing preference for selfcare. At Therapy by Sam Baggott, we’re proud to support this transformative trend, offering tailored treatments designed just for men.
- The Numbers Tell the Story
In the UK, the skincare and cosmetics consideration score among young men (aged 18–34) has more than doubled—from 3.1% in 2020 to 6.1% in 2024—while the figure for all men rose from 3.0% to 4.6% during the same period On top of that, 30% of younger men report having a skincare routine, compared to 23% of the broader male population. These numbers reflect a real shift toward skincare as an everyday essential.
Market data confirms this, too. In 2023, the UK men’s grooming products market was estimated at USD 10.37 billion, expected to grow at a 9.5% CAGR through 2030—and notably, skincare alone accounted for around 33.5% of that total These figures are bolstered by product innovation: in the past three years, there has been a 14.7% increase in men’s skincare product launches
Culturally, this movement is also being fuelled by evolving ideals of masculinity. Men today are embracing selfcare as a means of looking—and feeling—better, whether for confidence, career, or general wellbeing
- What’s Driving the Shift?
Several key factors are contributing to this rise:
- Relaxed norms around masculinity: Selfcare and aesthetic awareness no longer conflict with masculine identity—quite the opposite. Taking care of one’s skin signifies self-respect, not vanity.
- Influencer and celebrity endorsement: Public figures—from athletes to actors—have shared their skincare routines, normalising and inspiring broader male participation.
- Increased visibility of treatments: More men are openly opting for skincare treatments, SPF use, and even aesthetic procedures—not to ‘transform’, but to enhance and feel fresh.
- Weddings and special occasions: Grooming is becoming standard for men preparing for big events, with Pinterest reporting a 42% rise in “groom makeup” searches and a 110% surge in interest in men’s nails.
- What Therapies Are Available at the Salon?
On your Therapy by Sam Baggott website’s “Therapy for Men” page, treatments include:
- Essential Therapy
- CACI Non-Surgical Therapy
- Special Occasion Therapy
- Massage Therapy
- Dermalogica Pro Skin Therapy
- Pro Power Peel Therapy
- Dermalogica Advanced Therapy
These treatments offer a sophisticated approach for all skincare goals—whether that’s hydration, anti-ageing, deep cleansing, or post-shave comfort.
- Why These Treatments Matter for Men
Men face unique skin issues—such as thicker skin, frequent shaving, and oilier pores—which require tailored solutions.
- Hydration and Barrier Repair: Essential and Pro Skin therapies can replenish moisture and repair skin damage, addressing concerns like dryness, sensitivity, and irritation.
- Ageing Prevention: CACI and advanced treatments offer non-invasive toning, helping to firm and lift—perfect for men wanting to look well-rested without dramatic changes.
- Post-Shave Care: Gentle exfoliation and soothing therapies help reduce irritation and ingrown hairs—often neglected in men’s skincare routines.
- Confidence for Events: Special Occasion Therapy ensures you look polished and camera-ready—ideal for weddings, interviews, or nights out.
- A Journey, Not a Task
Starting a skincare routine doesn’t have to be complicated. At Therapy by Sam Baggott, we make it simple and effective:
- Consultation: Understand your skin type and concerns.
- Personalised Recommendation: Select from a curated mix of treatments like Dermalogica or CACI based on your lifestyle and goals.
- Education: Learn how to maintain results with an easy, practical daily routine—whether that’s moisturiser with SPF or a gentle cleanser.
- Final Thoughts
There’s no doubt: men are stepping up their skincare game in real and meaningful numbers. Whether motivated by selfcare, social confidence, or anti-ageing, this shift signals that skincare is becoming mainstream—and deservedly so.
If you’re ready to elevate your routine—no matter your age or experience—Therapy by Sam Baggott is here to guide you toward fresher, healthier skin.
Book Your Consultation Today
Take the first step toward skin that looks as good as you feel.
📍 Therapy by Sam Baggott – tailored grooming for the modern man.
Contact us via the website or give us a call to book your male therapy consultation.