The male grooming market sector, over the past few years, has grown exponentially. It’s no longer considered a niche sector as more and more men want to look and feel fantastic, irrespective of their age. For many men, taking good care of their looks is an important part of their general well-being. It’s often seen as a necessity for men these days.
Male grooming is becoming more aligned with the traditional treatments that women have enjoyed and benefitted from for hundreds of years. This is borne out by the top cosmetics companies now producing and marketing specific products directly aimed at the male grooming market. Skincare products for men have seen exponential growth over the last 10 years.
Beauty Salons are seeing an increase in men using their services. Gone are the days when men were either too embarrassed or well, too ‘manly’ to consider their grooming habits. Today’s modern man is not afraid to benefit from treatments that will enhance their appeal, make them look fabulous and give them a deep sense of well-being.
Here are some of the most popular treatments that men opt for as part of their grooming regime
- Skin treatments
Popular skin treatments for men usually revolve around treatments that clean and exfoliate the skin, making their complexion look brighter and smoother. Extractions can be done at the same time. Tailored skin masks are popular too, to rehydrate and nourish the skin.
- Eyebrow Shaping and Waxing
This has now become an essential part of men’s grooming regimes. With the restrictions put upon us when the Covid-19 pandemic hit, a huge amount of men starting growing beards, which many of them have continued to maintain over the last 2 years. We’ve found that the facial haircare maintenance routine now extends to eyebrow care too.
- Waxing
By far the easiest and most convenient way to remove unwanted hair. For arms, stomach, back and legs. Some men want the ‘sleek’ look, and this is a perfect treatment for those who are looking for a clean, fresh appearance.
- Massages
The benefits of massage are many fold – it reduces stress, increases relaxation, relieves pain and muscle soreness, improves circulation, lowers both blood pressure and heart rate and improves the immune function. With all of these benefits, it’s not surprising that men are now opting for these bespoke, tailored treatments on a regular basis.
- Purifying Treatments
Purifying back treatments are becoming more popular as men are increasingly interested in their appearance. These treatments de-stress your muscles and cleanse the skin of impurities, leaving skin cleansed, polished, hydrated and refreshed.
- CACI for men
For specifically addressing male skincare problems. CACI Hydro Mask and LED Light Therapy will hydrate, calm and smooth the skin.
These are just some of the popular treatments that men are opting for at the moment. It’s estimated that the male skincare market has increased by £100 million from 2015 – 2017, and its growth doesn’t show any signs of slowing down.
It’s expected that the market will increase dramatically over the next few years as more skincare companies uncover new technologies and treatments specifically targeted at men and their grooming needs.
I am Sam Baggott I am a fully qualified beauty therapist and Dermalogica skincare professional with many years’ experience! I’ve been working with both men and women for many years in my salon in Gloucester. If you’d like a consultation and suggested treatments, then take a look at my website https://therapybysambaggott.co.uk or by me a call on 01452 539 751 – I’d be happy to help!